OPD Case
It's more than you think.
for Oakland Police Department, California
The Oakland Police Department recruitment campaign objectives were to increase the number of new officers by recognizing the value and undeniable benefits of becoming an officer in a diverse and historic city. The target audience had to reflect the diversity. Campaign online executions made points through SEM and Banner ads that helped garner 1.8 million visitors to website and 10 to 15 applicants a day for 3 month filling 3 police academies to capacity.
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